MAZDA RENEWS ITS FOCUS ON BRAND VALUE ENHANCEMENT IN QATAR

19 / Jun / 2017

Mazda and National Car Company (NCC- sole agent of Mazda in Qatar) re-affirmed their commitment to enhance further brand value of Mazda in Qatar market by announcing more investment in infrastructure, manpower, marketing and advanced systems.The announcement came during the recent meeting of Sheikh Ahmad Nasser Al Thani, President Director – NCC along with the top Mazda officials including Mr. Hiroshi Yoshida, GM-MEA at the Mazda Headquarters in Hiroshima, Japan. This includes ongoing upgradation of their facilities to match Mazda’s stylish and spirited model range, recruitment and training of competent staff and aggressive marketing campaigns to ensure top of mind awareness in the market.

The entire Mazda range now features award-winning SKYACTIV technology and eye-catching KODO: Soul of Motion design and NCC is investing to ensure facilities and customer service in Qatar match the quality of the product range from the Japanese car maker.

“It’s very pleasing for us that our partner, National Car Company is so willing to invest in Mazda even during tough market conditions.,” said Mr. Yoshida,”. He added, “We’re looking for a cultural change. We want a philosophy of customer excellence which is more than just customer satisfaction. Buying a car is a significant purchase so we want to ensure the event matches the very best in modern high-street shopping experiences. Our aim is to deliver a personal service that ensures everyone buying a Mazda feels connected and is positively surprised throughout the process”.

Sheikh Ahmad Nasser Al Thani said, “Our association with Mazda have been growing from strength to strength over the years with mutual cooperation and perfect understanding. We are ensuring thatour staff is focusing on delivering a first-class customer experience that makes the car buying process enjoyable and simple. Adding, “We want our customers to enjoy the Mazda experience so that they become our brand ambassadors and tell their family, friends and colleagues introducing a new way for Mazda to measure customer satisfaction.”

National Car Company, the sole agent for Mazda vehicles in Qatar, offers the entire range of new generation Mazda sedans, SUVs and pick-ups displayed in a state of the art showroom located in Fereej Al Nasr which is open 7 days a week from 9 am to 9 pm except on Fridays when the showroom is open during evening hours.

Now with Smarter Technologies, all Mazda models provide i‑ACTIVSENSE safety technologies with an active approach to safety by helping drivers stay informed about hazards on the road and MZD connect, the new in-vehicle connectivity system, offering the latest Internet-connected services via your smartphone.

Crafted by Mazda engineers with attention to detail and quality, new Mazda3’s entire development process was dedicated to bringing the driver even more of the feeling of unity and pure, fun-to-drive pleasure.

As an ancient Japanese tradition, horse mounted archers believed that the key to mastering their skill was to “achieve a oneness” between horse and rider. This is known as JinbaIttai, or “horse and rider as one.” And it’s the engineering inspiration for the new generation Mazda vehicles to deliver pure driving pleasure.

Mazda6 is a driver’s car. A personal sports sedan with everything in the cockpit dedicated to helping you celebrate driving through a direct feeling of being at one with the vehicle.

MAZDA CX5 is a true reflection of a new departure in engineering, style and a unique statement in the art of building cars, defying all conventions.  CX-5, the unique cross SUV, best in its class delivers high performance without compromising fuel efficiency & emission standards with its 2.5 Litre Skyactiv engine and 6 Speed AT, further evolving Mazda’s ultimate aim of pure driving pleasure.

Brand-New Mazda CX-9 is the ultimate blend of stunning sophistication and family SUV. It’s the very first Mazda to feature the breakthrough SKYACTIV-G 2.5T petrol engine. Delivering class-leading performance with real-world efficiency, the turbocharged engine offers driving excitement never before felt in a seven-seat SUV.
For more information on the entire Mazda range, visit Mazda showroom, call 44435965 or visit www.mazda-qatar.com