By launching the Cosmo Sport, the first rotary engine-powered car in the world, Mazda jolted more than just the Japanese market. In other countries, the news of the development of a practical rotary engine by a Japanese carmaker was received with surprise. Thus, Mazda demonstrated its technological prowess to the world.
A car isn't simply a mass of metal. Mazda believes it's more like a living creature. Creating an emotional bond between a driver and their car comparable with the relationship between horse and rider. A car isn't simply a mass of metal. Mazda believes it's more like a living creature.
Mazda believes there is scope for cars to evolve further, in a way that takes the joy of driving to a new level and combines it with outstanding environmental and safety performance. Our mission is to achieve the best possible level of fundamental performance and further the evolution of the car. That will be Mazda’s contribution to making the world a better place.
The next-generation human-machine interface Mazda Connect* makes driving a more enjoyable experience by equipping the car with the functions of a communication tool, while also ensuring a safe driving environment. The next-generation human-machine interface Mazda Connect* makes driving a more enjoyable experience by equipping the car with the functions of a communication tool.
JINBA ITTAI – ONENESS BETWEEN DRIVER AND CAR
When the car and driver are in perfect harmony, “driving is fun”. Just like the symbiotic relationship developed over time by a horse and rider – JinbaIttai – driving a new generation Mazda feels like a natural extension of your being. A horse and rider communicate through tactile response. The horse adjusts its gait to allow the archer to release his arrow. Mazda aims to create the same relationship between a car and the driver. To ensure the best driving experience, the car and the driver should feel oneness and Mazda is striving to deliver the JinbaIttai feeling to its customers.